European Seller Conference returns to Prague in April 2027

The European Seller Conference will bring Amazon sellers from more than 30 countries back to Prague from 7 to 10 April 2027. The event is aimed at established sellers doing $1 million to $10 million a year, with a VIP day, two main conference days and a Barcamp built around peer-led discussions.

Why it matters: - The conference is aimed at Amazon sellers who have moved past the startup stage and are making higher-stakes growth decisions. - Organizers say the event is designed for sellers generating $1 million to $10 million in annual Amazon sales. - The format is built for peer exchange on issues like marketplace expansion, multi-country launches and team structure.

What happened: - The European Seller Conference will return to Prague for its seventh edition from 7 to 10 April 2027. - The event will bring together established Amazon sellers from Europe, the United States and other regions. - The main conference will take place on Thursday and Friday, 8–9 April, at Grandior Hotel Prague. - The conference opens on Wednesday, 7 April, with a VIP Day for 20 sellers. - The event closes on Saturday, 10 April, with the EUSECON Barcamp.

The details: - The 2026 edition drew an experienced audience, with two-thirds of attendees selling on Amazon for more than five years. - In 2026, 34% of attendees generated at least $5 million in annual Amazon sales. - European Seller Conference expects more than 150 attendees from over 30 countries for the 2027 main conference. - The main conference will include talks, panels and networking time. - A networking dinner is planned for the first evening of the main conference. - Barcamp attendees will propose topics, vote on the agenda and lead the discussions themselves. - Sellers can use Barcamp to bring a business challenge and compare approaches with peers. - Tickets and programme details are available on the European Seller Conference website. - Barcamp requires a separate ticket.

Between the lines: - The event is targeting a narrower, more mature seller segment than many Amazon conferences, which suggests a focus on operational scaling rather than basic marketplace education. - The Barcamp format signals a shift from passive sessions to problem-solving among experienced operators. - The attendance mix from 2026 suggests the conference is already attracting higher-revenue businesses with established Amazon experience.

What's next: - Registration and programme updates will determine how quickly the 2027 event fills its 20-person VIP Day and broader conference capacity. - Attendees planning to join the Barcamp will need a separate ticket. - Organizers will likely use the 2027 edition to build on the seller base that attended in 2026.

The bottom line: - European Seller Conference is positioning Prague as a four-day meeting point for advanced Amazon sellers who want peer insight, networking and practical growth strategies.