Heytea and Lisa launch global collab with mango sticky rice drink

Heytea and BLACKPINK’s Lisa are turning a viral fan moment into a global product drop on Oct. 15, with a limited-edition Mango Coconut Sticky Rice drink rolling out across more than 3,500 stores in 11 countries and regions. The partnership also brings U.S.-only merchandise and underscores Heytea’s push to grow through culture-driven collaborations.

Why it matters: - Heytea is using a celebrity-driven moment to reach more consumers as it expands in the U.S. and abroad. - The collaboration turns a social media flashpoint into a paid product launch, which can deepen brand loyalty and drive traffic to stores. - The release connects Heytea’s tea innovation strategy with Lisa’s global fan base and Thai heritage.

What happened: - Heytea and BLACKPINK’s Lisa launched an official global collaboration on Oct. 15. - The limited-edition Mango Coconut Sticky Rice drink is rolling out at more than 3,500 Heytea stores across 11 countries and regions. - Markets include China, the United States, Thailand, South Korea and Canada. - In the U.S., the drink is available for a three-month limited run at more than 45 Heytea locations nationwide, excluding the teabar in New York. - Limited-edition merchandise launches Oct. 16, starting when each location opens.

The details: - The collaboration started with a viral moment on July 21, 2025, when Lisa posted a casual photo in Beverly Hills with a Heytea matcha drink inside a Ferrari. - Fans identified the drink quickly, and Heytea responded within days with a global buy-one-get-one-free matcha promotion. - Some locations sold out within hours as fans lined up for what became known as the “Lisa drink.” - The new drink is inspired by mango sticky rice, one of Thailand’s most recognizable desserts. - Mango Coconut Sticky Rice pairs freshly cooked Thai sticky rice with fresh-cut mango and a coconut milk-based slush layer. - U.S. merchandise includes Lisa x Heytea epoxy stickers, collectible pins and keychains. - The items are available only in stores and through the Heytea app starting at each location’s opening time on Oct. 16. - Customers who buy the Mango Coconut Sticky Rice drink can add a sticker plus a pin or keychain for an extra $3.99 while supplies last. - Heytea is promoting the collaboration on Instagram through @heytea.usa and @lalalalisa_m. - Heytea was founded in 2012 in Jiangmen, Guangdong, China. - The company says it operates more than 3,500 stores across more than 330 cities worldwide and has 150 million registered members globally. - In the U.S., Heytea operates more than 45 stores across New York, Los Angeles, the San Francisco Bay Area, Houston, Seattle, Boston and other markets.

Between the lines: - The collaboration shows how a single organic social post can become a commercial launch when both sides see audience overlap. - Heytea has been building a strategy around collectibles, store design and pop culture partnerships, not just beverages. - The brand’s past collaborations include Hiroshi Fujiwara, FENDI, Alexander Wang, Sandy Liang, WICKED on Broadway and the late Yayoi Kusama. - Lisa’s current brand roster also includes Bulgari, Louis Vuitton and Nike, which gives the partnership broader fashion and lifestyle reach. - The Thailand tie-in suggests Heytea is trying to localize global campaigns instead of relying on a one-size-fits-all menu.

What's next: - Heytea is likely to keep leaning on limited-time products and cultural partnerships as it grows in the U.S. and other international markets. - The company will continue exploring new store formats and experimental products as part of that expansion. - Fans can expect more updates through Heytea’s and Lisa’s Instagram accounts as the collaboration rolls out.

The bottom line: - Heytea is turning fandom into a global sales engine, and Lisa gives the brand a high-visibility way to connect tea, culture and merchandise in one launch.